Our 15 Best Blog Posts of 2015

Another year, another New Year’s resolution you’ll make, regret, and discard immediately. But if you want to be one of the 8% of people that actually succeed, maybe resolve to do something simple—like learn to juggle fire, or read War and Peace in the original Russian, or just discover a little bit about experiential marketing and have some laughs at the same time.

And if you’re already well-versed in the subtle art of fire juggling or you’ve already read Leo Tolstoy’s literary masterpiece, then here’s a little something to help with the only other option available to you. We’ve tallied the votes and come up with our 15 best blog posts of 2015, so make with the reading already and enjoy.


10 Ways to Stop Feeling So Stressed Out

This is a blog post for the obscure subset of people who sometimes feel stressed out, which according to statistics is actually most of you. Turns out stress is incredibly common. Holy crap, right? Who knew?

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Autumn is Here, and So is Pumpkin Spice Everything

Autumn means layering your sweaters, drinking cider, and harvesting stuff, but mostly it means pumpkin spice lattes. Let’s talk about pumpkin spice lattes. Why are we so obsessed with them? Who started this? And has it gone too far? (There is such a thing as pumpkin spice dog treats, so I’d say it’s possible.)

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Everyone’s Obsessed with Their Phones (And Here’s Why That’s Good For Brands)

According to Marketing Week, the average mobile phone user checks their phone 150 times a day. Also, according to 11Mark, 75% of Americans admit to bringing their phones to the bathroom. (We’re not very well going to live a life devoid of WiFi for the minutes-long sojourn to the restroom. What are we, animals?)

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How We Do Volunteering at Gemba

Volunteering: it’s good for the Earth, good for the community, and good for the soul. About 62.8 million people in the U.S. volunteered at least once in the last year*, which is no small chunk, but it only correlates to something like 20% of the population. Basically, we could always do more. So more is what we did.

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Here’s the Key to Understanding Millennials and Gen Z

Distinguishing between millennials and Gen Z is something of a nightmare, because a lot of people only use the term “millennials,” and they use it as a blanket term meaning “young, fledgling Internet addicts who don’t know what a Walkman is.”

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How To Do Social Media

Look, I don’t want to toot my own horn or anything, but I do spend approximately most of my life on social media. I’m one of those millennials. I’m always on my phone, I have a Twitter account that nobody follows, and old people are constantly yelling at me to get off their lawns.

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No-Shave November: What’s Up With That?

It’s No-Shave November, that time of year when people become significantly fuzzier. But why? And who? And how? (Scratch the how. We know how. People just kind of sit back and let beards happen.)

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6 Ways Our Service Offerings Could Help Santa

Santa Claus gets a bad rap for being “nonexistent,” which is bullsh*t. The man is as real as flying reindeer and helper elves. But he needs a major brand overhaul—this “flying, benevolent gift-giver” image just isn’t resonating with certain demographics, namely millennials and adults and kids who found some incriminating presents in their parents’ closet.

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YouTube Has Taught Us Everything We Know

You can learn plenty of things, if not most things, on YouTube. Whether you need to open a bottle of wine without a corkscrew, cut your own bangs, or deliver a baby (seriously, that’s on there), all the information is perfectly accessible to the average viewer.

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Black Friday is the New Cyber Monday

Black Friday means a little something different to all of us. To some, it’s the day we wake up at ungodly hours to wait in line and buy discounted stuff. To others, it’s the day we don’t dare leave the house for fear of getting run over by future flat-screen TV owners. In truth, the term itself has gone through several definition iterations. Let’s take a look.

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The Macy’s Thanksgiving Day Parade: What’s Up With That?

The Macy’s Thanksgiving Day Parade is just one of those things that’s such an ingrained part of our culture that we don’t stop to question it. Thanksgiving occurs. So does the parade. It’s just what has to happen. But this wasn’t always the case.

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Recipe for an Experiential Agency

On average, we’ll all spend approximately 9,000 hours making Thanksgiving dinner. Turkeys will be stuffed, corn will be shucked, and buttermilk rolls will be defrosted. I’m here to tell you that Thanksgiving dinner, with all of its various parts and pieces, is not unlike an experiential agency.

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Our Process (This is How We Get Stuff Done)

You can check out our process here, but in case you want a little more (and why wouldn’t you? I’ve been blessed with the gift of words), let me break it down. We say it’s five steps, but things are actually a bit more complicated than that.

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Thanksgiving By the Numbers

It’s almost Thanksgiving, people! We made it! The only thing standing between us and a smorgasbord of carbs is a short work week, four hours of travel to Grandma’s house, and an afternoon of everyone wondering if the food’s ready yet. To get ourselves in the mood, let’s break things down with a little numerical analysis.

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Illinois in the Summer is HOT (& 10 Other Things We Learned at the Farm Progress Show)

Last week, Kurt and John embarked on an epic journey through the cornfields of Illinois to attend the Farm Progress Show. Did you guys know that Illinois in the summer is hot? Sweltering, even? I think we all know that, deep in our heart of hearts. But knowing it and experiencing it are two different things.

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