Version: primary January 2016 - Gemba Marketing

The Mouthwatering Side of Instagram

Ah, Instagram. A digital world where we can mindlessly scroll, double-tap, and drool over an abundance of carefully photographed food platters spread across our newsfeed. Taking pictures of food has never been more mainstream than it is today. Five years ago, we shared pictures of sunsets, lakes, and cute babies wearing bowties. Now, we take pictures of food because, let’s be real, you didn’t eat it if you didn’t share a picture of it, am I right? With New Year’s resolutions in full force, kale salads and cauliflower-fried rice have taken over my Instagram feed. Meanwhile, I’m chowing down on cinnamon crusted bagels stuffed with honey butter cream cheese and feeling bad about myself (but not really. Those bagels are worth it). #noshame. There’s no denying that food is the new black when it comes to content on social media, especially Instagram. Twenty-nine million Americans have jumped on the bandwagon (or food truck, should I say?) and posted a picture of their food or drink from a restaurant on social media. We use food to express ourselves. We want to show our friends what we’re up to. We want to prove how health-conscious, adventurous, cultured, and cool we are, and we use food as the catalyst to do so. Companies of all sizes are taking full advantage of this foodie culture by connecting their brand to a food-related experience using experiential marketing. This strategy involves bringing a brand to life by giving consumers an enjoyable, impressionable, and (preferably) delicious experience. Brands related to food (and even those that aren’t) have the opportunity to execute experiential campaigns where food serves as the experience itself. They...

Here’s How You Can Start 2016 Off Right

It’s 2016, which means it’s time to make a New Year’s resolution and give up on it almost immediately. According to Forbes, only 8% of people achieve their New Year’s resolutions. Want to be one of the lucky few? The first step is to pick a resolution that’s actually doable. We have a few suggestions.  CLICK TO VIEW OUR FULL NEW YEAR’S GUIDE HERE    ...

We Went to CES 2016 For the First Time, & Here’s What We Learned

They’ve taken selfies with llamas at Outdoor Retailer. They’ve test-driven tractors at the Farm Progress Show. Now the paragons of excellence that comprise our biz dev department have gone and braved CES 2016, starting the year off right with a week-long technology binge in Las Vegas. The Consumer Electronics Show is the be-all, end-all of technological innovation. Imagine walking into a 2-million-square-foot Best Buy/IMAX theater/rock concert/Millenium Falcon cockpit with 200,000 of your closest friends, all of whom are taking pictures with their phones while live streaming on hover boards. This was the experience in a nutshell, and it’s barely the tip of the CES iceberg. Here’s a little by-the-numbers of action to put you in the right mindset: Number of exhibitors: 3,800+ Number of attendees: 170,000+ Number of international attendees: 50,000+ Number of selfie sticks: Too many to count Understandably, you don’t walk away from an experience like this without more than a few nuggets of wisdom. So here’s a little breakdown on what was gathered: 1. Everything is happening. From autonomous driving (shout out to ZF Automotive Technologies) to virtual reality gaming (Virtuix Omni)—from drones to fitness wearables—the world is about one step away from becoming a sci-fi movie. 2. Your whole life is going to be integrated. That’s just where we’re headed as a society. Your house will talk to your car, your car will talk to your watch, your phone will talk to your house, and your bed will talk to you. Also, your sprinkler system will know the weather better than you do. 3. New technology = new ways to harness real-time data. As tech becomes more integrated, more immersive, and more experiential, we’ll have veritable...