Version: primary December 2015 - Gemba Marketing

Our 15 Best Blog Posts of 2015

Another year, another New Year’s resolution you’ll make, regret, and discard immediately. But if you want to be one of the 8% of people that actually succeed, maybe resolve to do something simple—like learn to juggle fire, or read War and Peace in the original Russian, or just discover a little bit about experiential marketing and have some laughs at the same time. And if you’re already well-versed in the subtle art of fire juggling or you’ve already read Leo Tolstoy’s literary masterpiece, then here’s a little something to help with the only other option available to you. We’ve tallied the votes and come up with our 15 best blog posts of 2015, so make with the reading already and enjoy.   10 Ways to Stop Feeling So Stressed Out This is a blog post for the obscure subset of people who sometimes feel stressed out, which according to statistics is actually most of you. Turns out stress is incredibly common. Holy crap, right? Who knew? Read more. Autumn is Here, and So is Pumpkin Spice Everything Autumn means layering your sweaters, drinking cider, and harvesting stuff, but mostly it means pumpkin spice lattes. Let’s talk about pumpkin spice lattes. Why are we so obsessed with them? Who started this? And has it gone too far? (There is such a thing as pumpkin spice dog treats, so I’d say it’s possible.) Read more. Everyone’s Obsessed with Their Phones (And Here’s Why That’s Good For Brands) According to Marketing Week, the average mobile phone user checks their phone 150 times a day. Also, according to 11Mark, 75% of Americans admit to bringing their phones to the bathroom. (We’re not very well going to live a life...

The Pros & Cons of Eggnog

It’s Eggnog Day, and let’s face facts: eggnog is the pumpkin spice latte of December. We’ve discussed previously how pumpkin spice is basically experiential marketing in action. Well, eggnog is no different. How else would we know when we’re supposed to be up to our elbows in yuletide cheer? Eggnog tells us when it’s time to be merry, when it’s time to deck the halls, when it’s time to arrive fashionably late to the office Christmas party and eat way too many cookies considering we didn’t actually bring any food ourselves. But eggnog, much like the pumpkin spice trend that swept the nation in 2008 and hasn’t looked back, has its pros and cons.   Pros: Delicious. Contains sugar, dairy products, and liquor. Sometimes cinnamon or nutmeg. Probably other stuff, too. What’s even actually in it? What’s the “other stuff”? Nobody knows. Nobody cares. Was historically popular with the aristocracy. Also, George Washington. At Mount Vernon, he served his up with rye whiskey, rum, and sherry. Only the bravest were tempted to sample it. Seriously, it tastes like Christmas feels. Cons: Froth mustaches. Once caused the Eggnog Riot of 1826. 19 cadets in the military academy were court-martialed as a result. This is 100% true. Super unhealthy.  A four-ounce, store-bought cup of eggnog has something like 170 calories and over 70 mg of cholesterol, also known as a quarter of your recommended daily allowance. Can really only be consumed once a year. I mean, sure, you can make eggnog whenever you damn well please, but that doesn’t mean you should. But in spite of all the calories, mustaches, and violent historical uprisings, eggnog is guaranteed to put...

Our Picks: The Best of This Year’s Holiday Marketing Campaigns

We’re nearing the end of the holiday season—what better time to look back on the yule logs, flash mobs, and shocking truces of this year’s holiday marketing campaigns? We laughed, we cried, we plotted our escape from the kids’ table at Christmas parties. And now you can, too. Check out what we favorited in our Twitter feeds: IT’S TRIPLE THE DELICIOUS Do you like pizza? Breadsticks? Giant cookies? Obviously. Pizza Hut heard the call, and they delivered with their limited-time Triple Treat Box. Since Pizza Hut doesn’t do anything halfway, they even used a flash mob of Christmas carolers in place of your typical delivery boy:   WESTJET’S CHRISTMAS MIRACLE Kids got to video chat with Santa at the airport before their flight. At that point, WestJet employees sprang into action, went shopping, and made sure the kids’ gifts were waiting for them when the plane landed:   THE RON SWANSON YULE LOG Sometimes you want all the calm and coziness of a fire in midwinter, but you don’t have a fireplace. Since it’s 2015, you settle for the next best thing—a video of a fire. Lagavulin has taken it one step further: now you can get 45 minutes of Parks & Rec star Nick Offerman sitting in a fireside armchair sipping whisky. That’s it. That’s literally all he’s doing. And it’s making waves.   HAPPY HOLIDAYS FROM THE LOWELL POLICE During traffic stops, the Lowell police asked people what their kids wanted for Christmas—and instead of giving tickets, the officers gave out Legos, TV sets… even an X-box One!   LET THERE BE PEACE ON EARTH… BETWEEN APPLE & MICROSOFT Microsoft employees teamed...

6 Ways Our Service Offerings Could Help Santa Claus

Santa Claus gets a bad rap for being “nonexistent,” which is bullsh*t. The man is as real as flying reindeer and helper elves. But he needs a major brand overhaul—this “flying, benevolent gift-giver” image just isn’t resonating with certain demographics, namely millennials and adults and kids who found some incriminating presents in their parents’ closet. So we gathered the dream team, sat down, donned our festive hats, and did our thing. And here’s what we came up with. A Holly Jolly Mobile Tour Santa’s going to be doing a little pre-Christmas surprise and delight in a city near you. Now, I know what you’re thinking. The guy already leaves people presents—how much more “surprise and delight” could he possibly dish out? But we’re talking pop-up sampling in a winter wonderland, free Christmas cookie and candy cane samples, and the chance to win a VIP trip to the North Pole. That’s a Wrap Adults are always tired. It’s the one great fundamental truth in this crazy, messed-up world of ours. Write a letter to Santa explaining why you or someone you care about deserves a break—the elves will do your shopping for you and even wrap up the goods. A Very Collegiate Christmas For college students, Christmas is a whole different animal. You’re saying “It’s almost the holidays,” but they’re hearing “Final exams are almost finished and I can finally get my life back.” During exam week in December, Santa will partner with Red Bull and Insomnia Cookies to bring students the fuel they need for late-night cram sessions. He’ll also become an Uber driver and drive students home from the library (or a celebratory end-of-the-semester party)...

The Holiday Season By the Numbers

In terms of advertising, the holiday season is a numbers game. How much are people spending? Which demographic demonstrates the most buying power? How much eggnog is too much eggnog? Here at Gemba, we dabble a bit in numbers ourselves. And as far as we’re concerned, these are the ones that...