Version: primary July 2015 - Gemba Marketing

Kurt and John Do Outdoor Retailer

Next week, two of our business developers will be Lewis and Clarking it on over to the 2015 Outdoor Retailer Summer Market in Salt Lake City. This is pretty much the biggest concentration of outdoorsy folk ever assembled outside of a lumberjack camping retreat, and odds are at least some of them are looking for a full-service experiential agency (that’s farm-to-table, with everything from ideation to production happening in-house, and believes in empowering human connections. Hi, we’re Gemba. Nice to meet you). Presumably, Kurt and John will be doing things like honing their wilderness skills and killing fish with their bare hands. Right now they primarily have “eating pizza” and “doing the Reverse Worm” stored away in their arsenal of expertise, but they’re always looking to expand. Here’s what they’ll also be doing: Networking Kayaking Accumulating sports merch Rock climbing Winning the various impromptu dance-offs they will inevitably be challenged to Spreading the Gemba word If you want to keep up with their antics and watch Kurt and John become the mountain men they were always meant to be, check out our Twitter @GembaMarketing. That’s where you’ll find pro tips and embarrassing photos...

Magic Mike XXL Didn’t Have Enough Dinosaurs (& Other Insightful Film Reviews)

Confession: I am not a film critic. Example: I thought Pirates of the Caribbean was a transformative piece of cinema, and I was the one who said in our last blog that Mean Girls changed my life. But that doesn’t mean I don’t watch movies and have thoughts about them. To prep my casual movie-watching game for the Traverse City Film Festival, I went out and saw some stuff, and here’s what I thought about what I saw. Jurassic World The problem: humanity’s biggest genetically assembled dinosaur has escaped and is running amok in a theme park. The solution: RELEASE MORE DINOSAURS INTO SAID THEME PARK. Incredible. Just incredible. I wanted to see people get dive-bombed by pterodactyls, and I got what I wanted. My rating: 4/5 throwback jeeps. Mad Max: Fury Road If you’ve ever seen a movie and thought, “Well, it was good, but the car chase definitely could’ve been longer,” then do I have good news for you, because Mad Max is nothing BUT car chase. And it’s fantastic. The best part? There’s a guy whose sole job is to play an electric guitar with flames shooting out of it while strapped to the front of a war machine. You’ll know when Immortan Joe is about to bring the ruckus because you’ll hear ominous electric guitar riffs in the distance. My rating: 5/5 flaming guitars. Inside Out This movie is the most Pixar thing that Pixar has ever done. Have you ever wondered what it would be like if feelings had feelings? Because Pixar apparently did. Joy, Sadness, Fear, Anger, and Disgust all must work together inside the mind of 11-year-old Riley to traverse the rocky road that is growing up. Spoiler alert:...

Here at Gemba, We Take Movies Seriously

Since Traverse City, our base of operations, is hosting its annual Film Festival, we thought we’d do a little film-related survey around the office. I could say that it didn’t cause at least one serious debate and more than one Mean Girls quote-off, but then I’d be a...

What’s Poppin’ with… Morgan!

  This will be a regular (translation: semi-regular) (translation: not regular at all, who even knows) feature where I make popcorn with the employees and ask them deep, personal questions about their lives. This way you’ll get to know us all a little better, and we won’t intimidate you so much with our blinding wit and general essence of awesome. The employees don’t know this, but I’ll also be evaluating their popcorn-making skills. Today I got together with Morgan, our fabulous account coordinator whose popcorn technique was very precise, very deliberate, and not unlike the flawless sculpting of Michelangelo’s David. Do you have any secret obsessions? Coconut oil popcorn, which is very specific, but it’s the only thing I make better than my fiancé. Also Kona Mocha iced coffee. I realize that’s also very specific. What’s the most embarrassing thing that’s happened to you in the past week? I went through a car wash with my bike rack on, which apparently you’re not supposed to do. I usually wash my own car, so it didn’t occur to me until it was too late. The guy waiting at the end could see me freaking out as my car came through. It was a life lesson I had to learn. Do you sing in the car? Oh, all the time. And in the shower. Are you a good singer? I’m an okay singer. If we did a Gemba talent show, what would be your talent? I would show people how to tune and wax their skis. My dad taught me, and I’ve kind of refined it to the level of fine art. I grew up ski...

Our Process (This is How We Get Stuff Done)

You can check out our process here, but in case you want a little more (and why wouldn’t you? I’ve been blessed with the gift of words), let me break it down. We say it’s five steps, but things are actually a bit more complicated than that. Step 1: Gather the crew. This usually begins with somebody shouting, “Gemba team, assemble!” Step 2: Ask a “question of the day” to get things rolling. This could be anything from “If you could only eat one kind of potato chip forever, what would it be?” to “Who is your most embarrassing celebrity crush?” We learn a lot about each other this way. Sometimes too much. Step 3: Eat snacks. Step 4: Talk about the snacks. Step 5: Pool our creative genius. We may look like we’re just a bunch of artists, writers, business developers, account coordinators, and client service wizards, but between us, we also know a lot about lifting heavy things, officiating marriages, eating cake, running marathons, and spending four months in a vehicle shaped like a Hershey’s Kiss. Don’t we sound cool? Check out our sweet, sweet bios to see just how cool. Step 6: Brainstorm ways to solve your business challenges by developing strategic programs. Our brainstorm sessions are like a beacon of bright creative light in a dense, uninspiring fog. Sometimes there’s Play-Doh. Step 7: Bring your brand to life. No big deal. We’re a farm-to-table company and everything is manufactured 100% in-house, so when it’s time to get the production team involved, they’re literally like a ten-second walk that way. (Our vending machines, on the other hand, are more like twenty seconds. If I want potato chips I actually...