Version: primary December 2016 - Gemba Marketing

Our Top 5 Holiday Marketing Campaign Picks of the Season

The day after Thanksgiving marks the beginning of the biggest marketing season of the year. The floodgates open, quite literally. While frenzied shoppers make their lists and check them twice, brand strategists are busy sending holiday emails, posting social campaigns, launching web videos and TV commercials, and hosting influential experiential events. Some ad campaigns go unnoticed. Others flop entirely. But others flourish, they delight, and they remind us that there’s still some good in the world. In other words, they make us feel. I think it’s safe to say that 2016 wasn’t exactly the most joyous of years. It was filled with a lot of sorrow, a lot of tragedy, and an overwhelming amount of political turmoil. But amidst the darkness, some brands gave us a reason to smile and laugh, and helped us shed some light on another year gone. Here, a few of our favorite holiday marketing campaigns from 2016:   1. Let There be Peace on Earth Beautiful. Nice. Touching. Just three of the many warm words used to describe Amazon Prime’s heartwarming achievement in finding common ground between a priest and an imam. If you’ve seen it, watch it again. If you haven’t, watch it, and then feel your heart grow three sizes bigger. Cue that scene from The Grinch.   2. Winter Wonderland With augmented reality growing more and more popular, See’s Candies took advantage of this type of technology and created a fun, in-store experience where airport travelers could digitally transform into snowmen – a simple way to make an airport shopping experience a memorable, shareable, holidazzled moment.   3. #OptOutside REI has...

Gemba Heads West for the 1st Annual DJI Enterprise Airworks Conference

Earlier this month, I had a unique opportunity to travel with the Gemba team to San Francisco, CA for the launch of DJI Enterprise’s first-annual Airworks conference – a networking event for software developers, business partners, and public safety officials to share and gather insight about the evolving UAV industry. DJI Enterprise tapped Gemba to plan, develop, brand, and execute Airworks from start to finish, all within a one-month timeframe. It was a challenge, to say the least, but it was also an adventure; a crazy, caffeine-filled adventure that resulted in the coming together of more than 350 industry leaders, all of who are contributors to the expanding ecosystem of drone technology. In other words, it was a wild success, and we can’t wait to do it all over again next year. Though, as a young copywriter with little no UAV knowledge, I felt a little out of my league, what with all the advanced aircraft and tech talk circulating throughout the room. These devices and the people developing them are paving the way for a more secure, more functional future, and witnessing the inner-workings of such a thriving industry was an eye-opening, humbling experience that pretty much blew my mind. In between running the registration table, answering attendee questions, and transporting heavy things from one place to another, I snuck in to one of the breakout sessions presented by Thomas Calvert, Captain at the Menlo Fire Department in Menlo Park, CA. Calvert provided insightful information on public safety and the ways in which drone technology assists fire departments and their rescue and relief efforts. Currently, drones are used by fire...

33% of Americans Don’t Get Enough Sleep. Avoid the Statistic With These 7 Tips

When I was a little girl, I hated going to bed more than almost everything. I know, I know – I’m an alien. But seriously, I turned into a monster whenever my mom told me to brush my teeth and put on my pajamas because it meant I had to go to sleep. I was very passionate about staying awake for as long as possible. Sleeping was for the weak. And I was not weak. Fast-forward two decades and I’m a certified sleep-aholic. I don’t know when the transition happened, probably some time in college when I experienced a brief glance at the real world, but I’m very committed to sleep. I try to get a solid 7-8-hours every night, but sometimes it’s not humanly possible. Sometimes the book I’m reading is too captivating and I end up staying awake until 1:00 in the morning turning pages like a madwoman (have you read Gillian Flynn’s stuff? It’s too good). Sometimes resisting 3 more episodes of Making a Murderer is unfeasible. And sometimes Facebook publishes too many animal videos on my newsfeed. Seriously, if you can say no to a video montage of kittens doing stupid things, you’re also an alien. Quality sleep is critical to our health, our wellbeing, and our sanity – yet it’s one of the most difficult habits to master. According to the Center for Disease Control, more than a third of Americans don’t get enough sleep on a regular basis. That’s a lot of sleep-deprived (and angry) Americans. Think about it – when was the last time you got a full 8 hours of shut eye? When was the last time you...