Version: primary January 2017 - Gemba Marketing

Resolutions are the Worst. We’re Doing this Instead.

Well, we did it. The ball dropped, the champagne popped, and Mariah Carey blessed us all with her award-winning display of New Year’s Eve awkwardness. 2016 has come and gone, and so begins the annual tidal wave of optimistic resolutions. Every year, nearly 50% of Americans commit to a self-prescribed goal, but only 8% actually succeed*. That’s a bummer. That’s a real big bummer, and it suggests that resolutions – major, life altering resolutions – don’t work. Or rather, they’re unrealistic, overwhelming, and they set us up to fail. That’s why, at Gemba, we’re breaking the rules. We’re hopping off the resolution bandwagon and embracing smaller, manageable, more impactful changes. We’re choosing consistent habits, daily action items, to execute every single day, nourishing our willpower and celebrating the small wins. Because, as Charles Duhigg suggests in his book The Power of Habit, “small wins are a steady application of a small advantage.” So, this year, we’re seeking the small advantage that reaps big results, and here’s how we’re doing it:   Emily Crowley, Creative Team I would like to be more productive, and although I’m not jazzed about getting up early, there’s something really rewarding in knowing that you already got sh*t done before you even get to work. Whether it’s working out, doing pet projects, or putting away last night’s dishes, it just feels so good. So far, I’ve managed to get up the past two days at 6:30am, and I’m hoping to get that down to 6am. This means that in order to be me, I have to be IN THE BED by 9pm and asleep by 10pm (this hasn’t...