Version: primary August 2016 - Gemba Marketing

Seeking More Transparency & Trust in your Agency Partnership? Let Us Help

In today’s client-agency landscape, the ability to provide transparency and trust is paramount to a successful partnership. And at Gemba, we’re experts in both of those fields. Our service capabilities spread far and wide, stretching the boundaries found in your typical agency, and give our clients access to every facet of their brand campaign. We’re not just a think agency; we’re a do agency. We come up with the marketing ideas, sure. We configure logistics, creative concepts, and staffing. But, unlike a lot of agencies, our work doesn’t stop there. A short walk from our main office is our high-functioning manufacturing facility, stocked with everything we need to bring our client’s project to fruition. Did we mention it’s in the same building? Seriously, it’s like 16 steps away. I just counted. Why does this matter to me? Long story short, our manufacturing and fabrication capabilities eliminate the third party. No more outsourcing or hoops to jump through. Just you and the Gemba team collaborating together to bring your brand to life. From ideation to execution, our clients see it all because we do it all. It’s that simple. And if that’s not the perfect blend of transparency and trust, I don’t know what is. Want an example of our capabilities in action? Currently, we’re producing a fleet of obstacle course materials and branded graphics for an event partnership with DJI, the global leader in aerial imaging technology. At the end of August, DJI is hosting the 2016 DJI Developer Challenge, an elite drone competition that brings together the most innovative tech-thinkers and tinkerers from around the world with a...

We Sweltered Our Way Through Outdoor Retailer, & It Was Worth It

In case you were wondering, Salt Lake City is hot. Like really hot. Like standing-on-the-surface-of-the-sun-while-drinking-coffee kind of hot. We know this because we were there for this year’s Outdoor Retailer Summer Market Show. Anyone who’s mildly interested in outdoor activities, from patio drinking to backcountry camping, was there, and I’m guessing they were all drenched in sweat the entire time because, you know, it was hot and stuff. But aside from being set in a scene straight out of Mad Max, the show itself was a huge success. If you’re not aware, the Outdoor Retailer Summer Market is the industry’s most anticipated tradeshow, attracting more than 29,000 outdoor enthusiasts and just over 1,600 makers, producers, and retailers ready to show off their newest, most innovative products of the year. So, yeah, it’s a big deal. Our business development team, Kurt and John, returned from the show exhausted, inspired, and brimming with insightful information. Here, a few golden nuggets from the event: Top Vendor Booth Display The award goes to Patagonia, whose booth blew us out of the water and inspired our creative arsenal like whoa. From social call-outs that encouraged environment protection to their stunning branded photography displays to their Worn Wear truck, Patagonia certainly knows how to appeal to the outdoorsman’s senses. Top 2 Innovative Products 1.  It appears YETI has, once again, outdone themselves. In the midst of their hard-cooler phenomenon, they developed a product extension that seems to have ignited a retail revolution: the soft-sided cooler that’s “anything but soft.” It’s durable, it’s convenient, and it looks really, really good in the wild. Basically, it makes every other cooler...

Millennials + Music Festivals = A Match Made in Marketing Heaven

Music festivals attract millennials like light bulbs attract bugs. With the constant flow of tunes, friends, alcohol, and Instagrammable moments, it’s the perfect environment for the marketing world’s most coveted demographic. In fact, 32 million people attend at least one music festival in the U.S. every year, and nearly half of those people are millennials*. So yeah, they’re obsessed. From major events like SXSW and Coachella, to more localized events in small town venues, music festivals are hubs for mega-branding opportunities. It goes without saying, then, that brands looking to engage with young, hip, tech-savvy twenty-somethings of the world need to visit the music festival scene. Despite the depressing fact that the summer festival season is dwindling to an end (sadface), now is the time for brands to start planning next summer’s events. And because event marketing is kind of our thing, here are three main reasons music festivals reap major benefits for brands. Hyper-Targeted Engagement Expectations We all know by now that millennials crave memorable experiences rather than materialistic things, and the more authentic and personal those experiences are, the better. 80% of millennials say the most effective way for brands to connect with them is through a branded live music event, and 65% of festivalgoers believe brands improve the overall festival experience, according to a recent study.   But brands can’t just show up to a music festival and expect to wow the skinny jeans off their audience. They need to gather insight, conduct research, and develop a strategy that will relate, influence, and leave a mark on those experience-seeking millennials. Do the homework, is what we’re saying. It always pays off....