The Internet is full of things. Funny things, sad things—and sometimes things that make you laugh and ugly-cry simultaneously. This is one such thing.
If the goal of experiential marketing is to build experiences, connect with consumers, and impact emotions, then advertisers everywhere could take a page out of Pixar’s book. What you’re looking at here is a parody video that the good people at Above Average created, but would it really surprise any of us to discover that Pixar really does have a SadLab? A big part of going to see Up or Inside Out is knowing that you’re going to be a disgusting mess of snot and tears by the end of it. We see Pixar movies to share a collective nostalgic experience. But the fact that they harken back to the days of our youth—that’s not the only reason we openly weep right there in the theater. We also do it because watching a bunch of toys accept their impending fiery deaths is really freaking traumatic, okay?
I’ll give this particular video a 2/5 on the Tear Meter because it was really more funny than sad. However, they also forced me to remember the first ten minutes of Up, and it completely ruined my day.