Version: primary November 2015 - Page 2 of 2 - Gemba Marketing

No-Shave November: What’s Up With That?

It’s No-Shave November, that time of year when people become significantly fuzzier. But why? And who? And how? (Scratch the how. We know how. People just kind of sit back and let beards happen.) This annual hairiness is actually designed to get people talking about men’s health issues—specifically, the idea is to spend one month eschewing all that costly hair maintenance and donating the money to cancer research foundations instead. The whole thing is pretty awesome experientially, because people love participation points and good causes. Involvement can range from setting up your own fundraising page to simply not picking up a razor. This spells out good news for brands like Go-Comb and Beard Guys—they specialize in stylish combs and luxury beard care products, respectively, and they’ve capitalized on the opportunity by partnering up with No-Shave November. In 2013, Dollar Shave Club even offered to donate $10 for every mustachioed participant. And if you’re of the female persuasion in a movement that seems largely dude-based, never fear—according to Brandwatch, women make up 46% of all participants. So toss aside your razors and make with the hair-growing, ladies and gentlemen, because your beards and unwaxed legs can make a...