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Blog - Gemba Marketing


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How to Do Social Media

Look, I don’t want to toot my own horn or anything, but I do spend approximately most of my life on social media. I’m one of those millennials. I’m always on my phone, I have a Twitter account that nobody follows, and old people are constantly yelling at me to get... read more

A Local’s Guide to the National Cherry Festival

Our agency hails from Traverse City, a small town in northern Michigan that’s known for being gorgeous and full of cherries. Every year we host the National Cherry Festival, and it attracts tourists of all ages and driving capabilities. If you’re one of said tourists (in the Traverse City parlance, we use... read more

IT’S TAKE YOUR DOG TO WORK DAY, PEOPLE. REJOICE.

Dog owners are a powerful demographic, and that’s because dogs are the best and deserve to be worshipped. There was probably a time when dogs were threading an impressive line between “domesticated house pets” and “the descendants of ancient wolves,” but that time is gone. They’re one of us now. 24% of... read more

Experiential Marketing: What Even Is It?

I spent the last five years working as a freelance writer, which means I mostly just sat on my couch watching cat videos on YouTube and eating Doritos. Occasionally, I even wrote things. (What it also means is that I have a veritable goldmine of cat video recommendations under my belt. Look at... read more

The Knowledge We Gleaned from EMS Will Blow Your Freaking Minds

It’s Thursday. It’s almost the weekend, but not quite. That’s a bummer. But are we going to sulk about it, sink beneath our anguish, and while away the next day and a half in a desolate haze as we await the release of fourteen new glorious, uninterrupted hours of Orange... read more

Who Are We?

We’re more than just an innovative, hilarious, and good-looking bunch of future billionaires. We’re Gemba—an experiential marketing powerhouse, a creative force to be reckoned with, and a group of ping pong-playing weirdos masquerading as consummate professionals. We do things like transcend the ordinary levels of marketing to connect with... read more