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Gemba’s 2016 Summer Reading List

Believe it or not, reading is still a favorite leisure activity across all generations. Yes, it’s true. Despite our obvious obsession with social media outlets, Clash of Clans, and Netflix binging, we still value reading. As a writer, this is jolly good news. Reading is one of the best ways to escape... read more

Gemba Goes to IEG 2016. Learning & Fun Ensues.

Last week we packed our bags, kissed our honeys goodbye, and made the five-hour trek to The Windy City, Chi-Town, the City of the Big Shoulders or, as most people call it, Chicago. We went to Chicago. IEG’s 33rd Annual Sponsorship Conference was going down so, naturally, we needed to... read more

Millennials & Craft Beer: A Match Made in Libation Heaven

Millennials have been given a bad rap over the years. They’re egocentric, entitled, complainers, lazy, uninformed, etc. Even the cohort in question is willing to acknowledge their negative stereotypes. 59% describe their generation as self-absorbed, 49% say they are wasteful, and 43% admit they’re greedy, according to a recent Pew Research Survey. I... read more

How to Master the Art of Writing Professional Emails

Here’s a semi-fun fact – the average person sends and receives approximately 130 work-related emails every. single. day. Whoa, right? That’s a crap ton of emails. If you want to get technical with it, that’s 16.25 emails per work-hour. In today’s fast-paced, tech-savvy work environment, there’s no denying that email is... read more

Organic Snacks, Wine, & Trade Show Domination

Last weekend, we traveled to warm and sunny Anaheim, CA where we attended the Natural Products Expo and ate all the things. The annual event is a marvel of a trade show, featuring over 3,000 food and beauty brands looking to network and sample their hearts out to over 77,000... read more

Lean Series: Eliminating Waste at Home, the Office, & Beyond

A few weeks ago, I attended a work seminar on the basic principles of lean manufacturing. What’s lean manufacturing, you ask? At its core, it’s a systematic process designed to improve workplace productivity by eliminating all types of waste, resulting in reduced lead-time and increased customer satisfaction. Basically, it’s... read more

Where Have All the Real Hobbies Gone?

What do you do in your spare time? In preparing this blog post, I asked myself the same question. What are my hobbies? What do I do for fun when all the work is done, the family is fed, and the dog is walked? I could tell you I spend... read more

Employee Appreciation Day: 10 Ways to Show Your Coworkers Some Love

Attention all people who work – tomorrow, March 4, 2016, is Employee Appreciation Day! Write it down on your calendar, set an alarm on your phone, scribble a reminder note on your hand. Tomorrow is essentially the workplace equivalent of Valentine’s Day. So, it’s important. In case you forgot to... read more

The Millennial Shift: Work-Life Balance vs. Work-Life Integration

As one of the most influential generations of our time, millennials have initiated a significant shift in today’s work-life environment. These days, the big question isn’t about how we obtain work-life balance, but rather how we integrate our work with our families, friends, hobbies, personal goals, etc. Drawing a... read more

The Experiential Power of Adult Coloring Books

Walk into any Barnes & Noble these days and you’ll notice a storefront display of the biggest publishing craze of the decade – adult coloring books. They’re everywhere. From book stores to dollar stores, from craft stores to liquor stores, they’re taking over by storm (Okay, I lied about... read more

Cupid’s Top 5 Rules for Content Marketers

Brace yourselves, all ye humans. Valentine’s Day is coming. Whether you’re happily married, single, or somewhere between, I’m guessing your attitude toward February 14th is a bit dark. Gentlemen, are you feeling the pressure? Ladies, it’s time to reevaluate your very high expectations for the evening. Single folk, get... read more

How Brands Won the Super Bowl Without Going Bankrupt

What do Clydesdales, flying pigs, and Liam Neeson have in common? Easy – they’re the stars of three successful Super Bowl commercials aired in recent years. Watch them. They’ll make you feel all the feels. Super Bowl ads are what marketers live for. But these days, claiming a slot for... read more

New Girl in Town

It seems as though I have found my people. For the past couple weeks, I’ve been surrounded by a group of Nerf gun-shooting warriors who are creative and smart and genuine and funny and all things good. They watch Game of Thrones; they play Settlers of Catan; they listen to... read more

The Mouthwatering Side of Instagram

Ah, Instagram. A digital world where we can mindlessly scroll, double-tap, and drool over an abundance of carefully photographed food platters spread across our newsfeed. Taking pictures of food has never been more mainstream than it is today. Five years ago, we shared pictures of sunsets, lakes, and cute babies wearing... read more

Here’s How You Can Start 2016 Off Right

It’s 2016, which means it’s time to make a New Year’s resolution and give up on it almost immediately. According to Forbes, only 8% of people achieve their New Year’s resolutions. Want to be one of the lucky few? The first step is to pick a resolution that’s actually... read more